"Word processors have historically been poor at supporting creative teams and concept work that is visual," she said. It's essentially Dropbox’s answer to Google Docs but designed to be more visually appealing, Webster said. Paper is "definitely a cool product," said Melissa Webster, a program vice president with IDC. "I don't think this will be a great point of differentiation for them." Keitt, a senior analyst with Forrester Research. "Paper gives them a collaborative content engine that lets teams work collectively on lists and notes - a useful tool given information workers have scooped up note-taking tools like Evernote and OneNote for similar purposes."Ĭompetitors like Box, Google and Microsoft offer similar tools, so Dropbox needed Paper to keep up, Keitt said. "As Dropbox tries to expand the concept of what it is, it's only natural that they dig deeper into the productivity tool bag," said T.J. The new apps for Android and iOS, meanwhile, let users get project updates, make edits, and respond to feedback from their mobile devices.
Based on lessons learned along the way, Dropbox has improved the software with better tables and image galleries, more powerful search, and notifications via desktop and mobile. Since its debut in private beta, Paper has been used to create more than a million documents for tasks like brainstorming ideas and capturing meeting notes, Dropbox said.
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